Privacy Policy
Effective Date: March 6, 2025 | Last Updated: June 27, 2025
← Back to HomepagePersonaX AI, LLC ("PersonaX", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our websites, use our products and services (the "Services"), or otherwise interact with us.
1. Information We Collect
We collect information from you in three main ways: (a) information you provide to us, (b) information we automatically collect, and (c) information from third‑party sources.
1.1 Information You Provide
| Category | Examples | Purpose |
|---|---|---|
| Contact Data | Name, email address, phone number, dealership name | Account creation, demo requests, customer support, marketing |
| User‑Generated Content | Chatbot conversations, uploaded documents, images, audio | To operate PX Brain, generate AI responses, training & quality assurance (with safeguards) |
| Billing Data | Payment method, last 4 digits, billing address (processed by Stripe) | Subscription management, fraud detection |
| Support Data | Emails, call recordings, tickets | Troubleshooting, service improvements |
1.2 Information We Automatically Collect
| Category | Examples | Purpose |
|---|---|---|
| Device & Usage | IP address, browser type, pages visited, time spent | Analytics, security, product optimisation |
| Cookies & Tracking | Session ID, authentication tokens, referring URLs | Remember preferences, prevent fraud, measure marketing performance |
1.3 Information from Third Parties
- CRM integrations (DealerSocket, Salesforce, etc.) supply lead and customer data you authorise.
- Payment processors (Stripe) provide transaction confirmations and dispute data.
- Communication vendors (Twilio) return delivery receipts and opt‑out events.
2. How We Use Your Information
- Provide, operate, and maintain the Services, including AI‑generated conversations and lead management.
- Process and manage subscriptions, payments, and hardware orders.
- Improve and personalise the Services, including training machine‑learning models (“PX Brain”).
- Send administrative information, confirmations, technical notices, updates, security alerts, and support messages.
- Conduct analytics, A/B testing, research, and monitor usage trends.
- Comply with legal obligations and protect the rights and safety of PersonaX, our users, and the public.
- Market PersonaX offerings (with opt‑out at any time).
3. Legal Bases for Processing (GDPR / UK GDPR)
If you reside in the European Economic Area or United Kingdom, our legal bases for collecting and using personal information are: (a) contract performance, (b) legitimate interests (product improvement, fraud prevention), (c) consent (marketing, cookies), and (d) compliance with legal obligations.
4. Disclosure of Information
We do not sell or rent personal information. We disclose data only as described below:
- Service Providers / Sub‑processors – bound by contract to process data solely for us:
| Vendor | Service | Location |
|---|---|---|
| Google Cloud (Firebase, Firestore) | Hosting & database | USA |
| Stripe, Inc. | Payments | USA / Global |
| Twilio, Inc. | SMS & voice | USA / Global |
| OpenAI, L.L.C. | Large‑language model API | USA |
| ElevenLabs | Text‑to‑speech | USA |
- Compliance & Safety – to courts, regulators, law enforcement, or others when required by law or to protect rights, property, or safety.
- Mergers / Acquisitions – if we engage in M&A activity, data may transfer to the new entity under this Policy.
5. Cookies & Tracking Technologies
We use first‑ and third‑party cookies, pixels, and local storage to:
- Authenticate users and prevent fraud.
- Remember preferences and session state.
- Measure website performance and marketing effectiveness (Google Analytics, Meta Pixel).
You can manage cookies in your browser settings or via our on‑site banner.
6. Data Retention
We retain personal information for as long as reasonably necessary to fulfil the purposes set out above and to comply with legal obligations, resolve disputes, and enforce agreements. Chatbot logs and SMS records are kept for 24 months by default, then anonymised. You may request earlier deletion (Section 7).
7. Your Privacy Rights
7.1 Texas Data Privacy and Security Act (TDPSA)
If you are a Texas resident, you have the right to:
- Know whether we process your personal data.
- Access and obtain a copy of your data.
- Request deletion or correction.
- Opt out of data sales or targeted advertising (we don’t sell data, but you may opt out of marketing cookies).
7.2 California Consumer Privacy Act / CPRA
California residents have similar rights plus the right to limit use of sensitive personal information.
7.3 GDPR (EEA / UK)
You may object to processing, request portability, or lodge a complaint with your supervisory authority.
Exercising rights: Email privacy@personax.co
or text (682) 294‑1129. We will respond within 30 days.
Granbury, TX
8. Security
We employ administrative, technical, and physical safeguards, including:
- Encryption in transit (TLS 1.2+) and at rest (AES‑256) for all user data.
- Firewall‑isolated VPCs and role‑based access controls.
- Continuous monitoring and automated alerts for anomalous activity.
- Annual penetration testing and vulnerability scans (next scheduled: Q4 2025).
No system is 100% secure; we cannot guarantee absolute security.
9. Children’s Privacy
PersonaX is not intended for children under 16. We do not knowingly collect personal information from children. If we learn we have done so, we will delete it immediately.
10. International Data Transfers
We are based in the United States. If you access the Services from outside the US, your information will be transferred to and processed in the US. Where required, we rely on Standard Contractual Clauses or other approved mechanisms.
11. Changes to This Policy
We may update this Privacy Policy periodically. If we make material changes, we will notify you by email or by updating the date at the top of this page. Continued use of the Services after any modification constitutes acceptance of the revised Policy.
12. Contact Us
If you have questions or concerns, reach out anytime:
- Email: privacy@personax.co
- Phone: (682) 294‑1129 (Mon–Sat, 9 AM–7 PM CST)
- Granbury, TX